Easy Solar is making clean energy affordable to those underserved by the grid by offering solar-powered devices on a rent-to-own financing structure. More than 87 percent of Sierra Leone’s 6.4 million people live without electricity and, in the country’s rural communities, only one percent have access.
Easy Solar was founded by Alexandre Tourre, Nthabiseng Mosia and Eric Silverman who each bring different skills to the table including mergers and acquisitions, data science, strategy, and a deep knowledge of Sierra Leone. Operating since 2016, Easy Solar has grown from under 500 customers in early 2017 to more than 7,000 today. The company is quickly building a nationally trusted brand by providing best-in-class customer service to deliver pico-lantern and solar home system products to their customers.
The backbone of off-grid energy access has become pay-as-you-go technology, relying on mobile money for customers to make payments. Easy Solar is daring to go into a market where mobile money is virtually nonexistent, unlike many of its East African counterparts, to deliver solutions to the poor. Easy Solar’s online platform allows the company to track where payments stand at all times while empowering its agents to serve their customers. Easy Solar is building a brand based on trust, enabling it to overcome many of the hurdles in delivering energy solutions in a challenging market.